Whenitcomestocompetitivestrategy,knowingwhatyourcompetitionisdoingisgood;understandingwhytheydowhattheydoandpredictingwhattheyaregoingtodonextisbest.Leadingcompaniesinvestalotofresourcesintocompetitiveintelligence,sowhyaretheystillcaughtoffguardbytheactionsandreactionsoftheircompetitors?InInsidetheCompetitor’sMindset,JohnHornsharesproventechniquestohelpbusinessesthinklikethecompetitionandunderstandwhytheyactthewaytheydo.Thekeystounlockingthismindsetarecognitiveempathyandastrategicapproachtocompetitiveinsightthatfocusesonthe“why“ofacompetitor’smove,andnotjuston“whathappened.“InsidetheCompetitor’sMindsetpresentsasystematicapproachtocompetitiveintelligencethatstartswiththreeframeworkstogetinsidethecompetitor’smindset,predicttheirreactionstoyourmoves,andassesswhetherthecompetitionisgettingreadyforaspontaneousmoveoftheirown.Hornalsodemonstratestheimportanceofcollectingforward-looking,predictivedata;explainshowtousewargames,BlackHatexercises,mocknegotiations,andpremortemstobuildcompetitiveinsight;andmakesthecaseforcreatingadedicatedcompetitiveinsightfunctionwithintheorganization.Wheneverymovematters,stayingastepaheadofthecompetitioniscritical.InsidetheCompetitor’sMindsetpreparesleadersfromanyindustrytobereadywhenitistimetoact(andreact)inthecompetitivemarket.Readingthisbookwillempoweryouto-learnwheretolookforcompetitiveinsights,regardlessofyourindustry,whetheryou(oryourcompetitors)areapublicorprivatecompany;-anticipatehowcompetitorswillreacttomovesyoumake,andwhethertheyareabouttomakeaboldfirstmove;-applylessonsfromarchaeologists,paleontologists,NICUnurses,andhomicidedetectivestobettergatherandanalyzeinformationwhenyoucan’taskdirectquestions;-designandoperatestrategicexercisestogaincompetitiveinsight;and-buildupacompetitiveinsightfunctionwithinyourorganization.
